Lose yourself somewhere. Retailers of quality and function brands.
WELCOME TO FLOC
FLOC is a coastal concept store that brings you the best quality function brands from around the world. We are a place of adventurers, influenced by coastal cultures, searching for moments created and raw design.
Bringing together riders, craftsman, designers & creatives who share our zest for life, passion for freedom and a taste for fresh, salty air… discussing the mysteries of the hours before dawn… and taking in the last moments before dusk.
We live where our hearts lie – by the ocean and long for each new day, to see what mysteries lie ahead.
Come inside FLOC. We incorporate the weathered charm of a beach shack, the aromas of a mountain lodge, cool materials contrasting the warm fireplace.
Experience the freedom of the outdoors in a space we created, a place to relax and escape with a cold drink with friends reliving your latest adventure – the feeling of home on the road. Between all night star watching to easy mornings gliding through the surf, FLOC is the kind of place that inspires you to live better yourself.
We believe you deserve to have the classics in your beach shack; from well-fitting outerwear to brave the elements, to crafted pieces with no time or detail spared and committed to bringing hand shaped boards with colour palette conveying the seasons we ride out. We find the balance between living simply and living well, trekking the world for brands, bringing them here for you to own, wear or ride.
Lose Yourself Somewhere.