Here at FLOC we have done something fairly amazing – our retail doors have been open for only a few months, selling to the coastal areas of Torquay VIC and Avoca Beach NSW as well as specialising with direct designer relationships on furniture for commercial, residential & other projects in Melbourne, Sydney and other major cities.

We are coastal concept store – retailers of quality and function brands, including furniture brand Menu from Denmark, Almond Surfboards from Newport California, clothing from our sister kiwi friends Huffer, and By Nord our favourite Nordic homewares brand.

We have now launched into the distributor market with and adding to our family is WOUD, our newest brand of furniture, lighting and homewares from Denmark.

WOUD create long-lasting original design within a universe where every product has a meaning, a purpose and a function. In their designs, whether it being in form, function or choice of material, they strive to add a touch of innovation while staying true to the simplicity anchored in the Nordic design heritage.

WOUD designs radiate “love at first sight” through colour, textiles, wood and aesthetics – a little bit like FLOC.

WOUD is landing in Australia mid 2016 and we are taking orders with shipments leaving every 2 weeks – see the range here. If you are a retailer and would like to stock WOUD, contact us and lets chat.

We at FLOC like to operate a little differently – we are a place of adventurers, influenced by coastal cultures, searching for moments created and raw design. We live easy but live well – where our hearts lie, in the salty fresh air

Photos by WOUD and Sarah Van Peteghem